The aviation industry is one of the most complex and dynamic industries in the world, facing various challenges and opportunities, such as fluctuating demand, rising costs, environmental regulations, safety issues, customer satisfaction, and competition. To survive and thrive in this industry, aviation businesses need to leverage data and analytics to optimize their operations, improve their performance, and enhance their decision making.

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Tableau is a leading data visualization and analytics platform that can help aviation businesses achieve these goals. Here are some of the reasons why aviation businesses should use tableau for data analysis:

• Tableau can help aviation businesses gain a comprehensive and holistic view of their data, which can come from various sources, such as flight schedules, ticket sales, passenger profiles, loyalty programs, aircraft maintenance, fuel consumption, weather, and more. Tableau can connect to and integrate these data sources, and provide a single platform for data exploration and analysis. Tableau can also help aviation businesses manage and monitor their data quality and reliability, and alert them of any potential issues or changes in their data sources.

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• Tableau can help aviation businesses perform various types of analysis, such as descriptive, diagnostic, predictive, and prescriptive analysis, to understand their past, present, and future performance, and to identify and solve their problems and challenges. Tableau can also leverage advanced analytics and machine learning from external platforms, such as R, Python, and Salesforce Einstein Discovery, to provide more insights and recommendations. Tableau can also support various analytical functions and features, such as filters, groups, sets, hierarchies, level of detail calculations, quick table calculations, trend lines, reference lines, forecasts, clusters, and more, to help aviation businesses perform more complex and sophisticated analysis.

• Tableau can help aviation businesses create various types of visualizations, such as charts, maps, tables, matrices, gauges, and more, to present and communicate their data and insights in a clear and compelling way. Tableau can also customize and enhance the visualizations with various options and features, such as colors, shapes, sizes, labels, tooltips, annotations, legends, axes, and more, to make the visualizations more appealing and informative. Tableau can also help aviation businesses create interactive and dynamic dashboards, stories, and presentations, which can combine multiple visualizations and data sources, and allow users to interact with the data, such as filtering, highlighting, drilling down, and more, to explore and discover more insights and details.

• Tableau can help aviation businesses share and communicate their data and insights with others, both within and outside their organization, such as employees, managers, executives, customers, partners, regulators, and more. Tableau can also facilitate collaboration and feedback among users, and foster a data culture and community. Tableau provides various platforms and tools for collaboration, such as Tableau Online and Tableau Server, which allow users to publish, access, and manage their Tableau content online, Tableau Public and Tableau Public Premium, which allow users to publish and share their Tableau content with the public, Tableau Reader, which allows users to view and interact with Tableau workbooks offline, and Tableau Mobile, which allows users to access and interact with their Tableau content on their mobile devices.

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In conclusion, Tableau is a powerful and versatile data visualization and analytics platform that can help aviation businesses leverage their data and analytics to optimize their operations, improve their performance, and enhance their decision making. Tableau can help aviation businesses gain a comprehensive and holistic view of their data, perform various types of analysis, create various types of visualizations, and share and communicate their data and insights with others. By using Tableau, aviation businesses can gain more insights and value from their data, and achieve more competitive advantages and business outcomes.

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